Innovation Marketing: how to transform your business for the future

Just a decade ago, a bank, for example, usually hold itself out as a conventional and conservative institution with a long history. However, times change and nowadays even banks prefer to present themselves and their services as innovative. And in general, “innovative” is probably the best and the most desired feature for any product. But how to create and promote suchlike products? How to make your innovation work?

In our common publication with Tabasco Creative Group, we tried to answer these and a few other questions. Our special thanks to Alexander Smirnov Tabasco creative director for cooperation in article preparation. You are welcome to read a full article in Panorama journal - the official onboard edition of the "International Airlines of Ukraine" (UIA).